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	Provedor de dados AgEcon (1) Autor Ananthan, P.S. (1) Debnath, Biswajit (1) Mugaonkar, Pankajkumar Hanmantrao (1) Samal, Suman Sekhar (1) Palavra-chave Agricultural and Food Policy (1) CIFE technology (1) Consumer’s awareness (1) Fish and fisheries products (1) Organized retailing (1) Purchasing behaviour (1) Q13 (1) Q22 (1) Mais... Tipo do documento Journal Article (1) Ano 2011 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última A Study on Consumer Behaviour at Organized Fish Retail Outlet AgEcon Mugaonkar, Pankajkumar Hanmantrao; Ananthan, P.S.; Samal, Suman Sekhar; Debnath, Biswajit. Indian consumers have been buying fish from the unhygienic fish markets, but of late fish has become available at many of the multi-format retail outlets. Consumers’ behaviour at organized fish retail outlets in Mumbai has been studied. The majority of consumers are young (25-35 years) and belong to upper middle class. Fresh fish is the preferred choice and about 60 per cent consumers have emphasized on freshness rather than price of fish. About 97 per cent consumers have recently shifted to organized retail outlets from local markets for purchasing fish. The majority of consumers (84.3%) have been found to be species-specific while buying fish. Quality and convenience have been found to be the major factors responsible for shift from local markets.... Tipo: Journal Article Palavras-chave: Organized retailing; Purchasing behaviour; Consumer’s awareness; Fish and fisheries products; CIFE technology; Agricultural and Food Policy; Q13; Q22. Ano: 2011 URL: http://purl.umn.edu/109511 Registros recuperados: 1 Primeira ... 1 ... Última

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